Branding & Logo Design
We create brands that last.
Whether it's developing a new brand & strategy or refreshing an existing brand - we believe a brand is much more than just a logo, it is a full visual identity. It's how the product feels, how the service works and how the space looks.
Our branding process starts with a workshop where we work closely with our clients to develop a strategy and a vision that will eventually become the brand. This will be a brand that they are proud of, that reflects their personality and business ethos. A tailored brand that will look and feel perfect.
We believe that if you are passionate about your brand, your customers will be too - behind every successful business lies a successful brand!
This crucial part of the process allows our team identify the key objectives of your company and the direction you want to take it in. We'll discuss your ideal audience, competitors and companies that you admire. From there we are able to work out how to best communicate your vision.
At this stage we advise on brand strategy; just some small changes in your business can add up to a much clearer brand direction.
The starting point to any successful brand is a great logo, all the other elements working with the logo to produce the full visual identity. A good logo is as simple as possible, communicating your ideas and ethos to your customers quickly and succinctly.
Below are a small selection of logos that we designed. From top left; Lick Estate, Nelson Coffee, Madras Shirting Co, Pig On A Stick, Moba and Company.
Once you have you brand, your logo, your tone of voice and your imagery; how do you apply it successfully and communicate it to your staff? We produce an in-depth brand guideline document to do just that. These guidelines act as a brand bible to your employees, detailing everything from logo placement and typography usage to full colour schemes with CMYK, RGB and Pantone breakdowns. We can also include instructions on how to write on social media and guides on generating digital content.
We worked in house with Ozone coffee to communicate their existing brand into a guidelines document. With two sites in the UK and two in New Zealand it was important for Ozone to have a document that kept the branding consistent across its large output of print and digital assets.