Nelson Coffee Roasters
- Visual Identity +
- Print Design +
- Signage +
- Branding +
- Website Design +
- Document Templates +
- Merchandise Design +
- Uniform Design +
- Social Media Assets +
- Digital Campaign +
- Packaging Design
Nelson Coffee Roasters ethically sources and roasts specialty coffee in their own cafe and roastery.
We originally designed the Nelson cafe brand and then the Nelson Coffee Roasters brand followed a couple of years later. Both brands needed to have their own unique identity but also be connected. We used the signature Nelson navy and the same typeface throughout. For NCR, we introduced a new bold, bright direction through colour and pattern.
We created the Nelson bear illustration, who features in various forms throughout the branding, from their takeaway packaging to a coffee subscription icon; Also within a sub-brand we created for ‘Four Bears Burger Club’ which was a pop-up burger bar in the cafe.
We designed a custom, fully responsive, Shopify website, allowing them space to promote their brand and add new seasonal products. We used the Nelson Coffee Roasters patterns and colours throughout to create impact and continuity.
To support the brand launch we created a range of posters and social media assets. We also worked on a range of staff uniform, tote bags, reusable coffee cups and caps.
