Commerce Sense

About Commerce Sense

Founded in 2020, Commerce Sense is led by experts in ecommerce architecture, software development, and marketing, with over 20 years of experience driving success for global enterprises. They specialise in digital commerce, marketing consulting, and software development, delivering tailored solutions to help businesses grow revenue and reduce costs.

The Brief

Create a visual identity for Commerce Sense that represents their talent for optimisation and digital excellence. Make the identity simple with a system behind it that allows creation of pitch decks and other branded assets a breeze.

Our Approach

Commerce Sense are all about refreshing and improving their clients digital presence, making small, measured changes to make big impact. Our logo is all about this, a small, simple edit to a circle makes the letters C & S (Commerce Sense) and the supporting typography is warm, intelligent and paired back. We introduced a colour palette and graphic elements that allow the identity to be seamlessly applied across different formats. Taking crops of a rotated logo to give variety.