Eastbourne ALIVE Trail Map

We were tasked with designing an A3 brochure that would support people on their journey around Eastbourne, as well as engaging those who may have not yet interacted with the Eastbourne ALIVE programme. It contains a town map that locates each of the artworks, as well as marking key town businesses and landmarks that people may want to visit as they navigate Eastbourne.

Being selective with the information presented kept the map legible and clear for new visitors, however using the bright colours and torn edges to create the coastline kept it inline with the playful Eastbourne ALIVE branding. The choice of an A5 fold created consistency amongst the Towner print, such as the Turner Prize Brochure; but also created space for large, impactful type that would be eye catching when placed in galleries, shops and cafes across town.