Videoloft: Cloud Video Surveillance
- Visual Identity +
- UX +
- UI +
- Digital Design +
- Print Design +
- Website Design +
- Brand Guidelines
About Videoloft
Videoloft is a feature-rich cloud video surveillance platform that offers a simple, secure and affordable offsite cloud storage solutions.
The Brief
In 2021 we became brand custodians for Videoloft, applying their already existing brand across print and digital. With every project we have worked closely with the Videoloft team to challenge and evolve their existing branding into a more contemporary visual that sets them apart from their competitors and brings character and colour to cloud storage.
Our Approach
With an established brand that covered many touch points, our task was to improve rather than change. Expanding the colour palette and introducing new type styling created variation and hierarchy. Refining icons and improving product imagery gave for a more cohesive identity.
We've loved working with Two Pens over the last few years. They've been fundamental in helping us massively overhaul our website and marketing assets, and also completely re-design our software platform. We now have a platform we're really proud of, and our customer feedback has been brilliant.
Laura Worrell
Chief Operating Officer
Measured and impactful changes
We introduced an expanded palette of gradients and a simplified and a more structured approach to typography, giving the brand a more contemporary, digitally focused feel with flexibility for visuals to adapt across the 100's of touch points.
