Ozone Coffee Festive Packaging
- Print Design +
- Packaging Design +
- Digital Campaign +
- Social Media Assets
About Ozone's Festive Blend
Every year Ozone release a special festive blend in a box - ready to take home for the holidays. Christmas 2025 was no different, with flavour notes of chocolate biscuits, toffee and dark chocolate it was set to be a festive classic.
The Brief
Create a visual identity for the festive campaign, centred around the festive blend box. Make it super giftable, bright and full of joy. The box must be easy to pack and ship whilst standing out on Ozone's retail shelves. The wider identity should tie all the elements together with clear and concise visuals.
Our Approach
The Joy of Gifting, focus on classic striped wrapping paper aesthetic, with clashing festive colours to really stand out on the shelf. We reduced the size of the box, making it super easy to stack on the shelves and also wrap. To make the print budget go further we opted for a metallic stock to give the box a feel of luxury. The surrounding assets echoed the stripes and colours to help sign post the campaign across socials, the website and in store.